Journal of Discourse Review

Journal of Discourse Review

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The Emoji Effect: Unpacking Emotion in the Digital Age

Golam Rashid1*

 

1 Dept. of Islamic History & Culture, University of Calcutta, Kolkata, India.

*Corresponding author: [email protected]
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Year: 2025, Page: 75-84,

Received: Feb. 5, 2025 Accepted: March 24, 2025 Published: April 22, 2025

Abstract

Emojis have become a central aspect of digital communication. Especially in social media, where they enhance textual meaning, emotional expression, and engagement. This paper explores the evolution of emojis from their origins in Japan to their widespread use across various digital platforms. The study examines how emojis function as a visual language. They influence communication styles, storytelling, and user interactions. While emojis facilitate intercultural dialogue and enrich online discourse, their interpretation remains context-dependent and culturally influenced. Despite challenges in standardization and potential limitations in conveying complex ideas, emojis continue to shape modern communication, reflecting the broader shift toward visual expression in the digital age. Findings indicate that while emojis substantially enrich online discourse and contribute to a more visually oriented communication environment, their interpretation remains heavily dependent on context and cultural background. These results higlights the broader shift toward visual expression in the digital age and suggest new directions for future research in digital semiotics and intercultural communication.

Keywords: Emojis, social media, Emotion, Digital Communication, Semiotic System, Visual language, Semiotics.

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Cite this article

Rashid, G. (2025). The Emoji Effect: Unpacking Emotion in the Digital Age. Journal of Discourse Review, 1(1), 75-84.

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